How to Integrate
Go to Settings → Widget → Widget Settings.
Locate the GA4 Integration subsection.
Paste your GA4 Measurement ID in the provided field.
(Optional) Configure GA4 Secret Key for Server-Side Tracking
If you want to send the
buyback_reuselyevent via server-side tracking, you need to add the GA4 Secret Key.
What is a GA4 Secret Key?
The GA4 Secret Key is used for Measurement Protocol authentication, allowing Reusely to send events directly from the server to GA4 rather than from the browser.
How to get GA4 Secret key:Go to Google Analytics (GA4)
Search for your Measurement ID
Click the settings with the Measurement ID
Open Data Stream
Click Measurement Protocol API Secret
Create or copy the Secret Value
Paste it into Reusely → Widget Settings → GA4 Secret Key
Note: When using server-side tracking with the GA4 Secret Key, the event is sent from the backend rather than the browser, helping ensure it is recorded even if client-side tracking is blocked (e.g., by ad blockers or browser restrictions).
Tracked Events
Location | Event | Step | Variable |
Mail-In | load | First load of the widget | gtm_id |
Mail-In | view_item | When choosing the item category | content_type, currency, items (item_category), value |
Mail-In | view_item | When choosing the item model | content_type, currency, items (item_brand, item_category, item_name), value |
Mail-In | view_item | When choosing the item model specification | content_type, currency, items (item_brand, item_category, item_name, product_group_id), value |
Mail-In | add_to_cart | When confirming the condition | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
Mail-In | generate_lead | When the customer has filled in the email info | content_type, currency, value |
Mail-In | view_cart | When on the offer summary step (before the checkout step) | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
Mail-In | remove_from_cart | When an item is removed from the cart | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
Mail-In | begin_checkout | When on the checkout step | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
Mail-In | add_payout_info | When the customer adds Payout Info | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, payment, value |
Mail-In | add_shipping_info | When a customer adds Shipping Info | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, shipping_tier, value |
Mail-In | lead_form_data | When customer choosing | data (email, first_name, full_name, last_name, phone) |
Mail-In | buyback_reusely | Completed buyback offer | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, transaction_id, value, visitor |
In-Store | load | First load of the widget | gtm_id |
In-Store | view_item | When choosing the item category | content_type, currency, items (item_category), value |
In-Store | view_item | When choosing the item model | content_type, currency, items (item_brand, item_category, item_name), value |
In-Store | view_item | When choosing the item model specification | content_type, currency, items (item_brand, item_category, item_name, product_group_id), value |
In-Store | add_to_cart | When confirming the condition | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
In-Store | generate_lead | When the customer has filled in the email info | content_type, currency, value |
In-Store | find_location | When selecting locations | currency, location_address, location_city, location_country, location_id, location_name, location_state, location_zip |
In-Store | view_cart | When on the offer summary step (before the checkout step) | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
In-Store | remove_from_cart | When an item is removed from the cart | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
In-Store | begin_checkout | When on the checkout step | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, value |
In-Store | add_payout_info | When the customer adds Payout Info | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), num_items, payment, value |
In-Store | lead_form_data | When customer choosing | data (email, first_name, full_name, last_name, phone) |
In-Store | buyback_reusely | Completed buyback offer | content_type, currency, items (item_brand, item_category, item_condition, item_id, item_name, item_variant, price, product_group_id, quantity), location_address, location_city, location_country, location_id, location_name, location_state, location_zip, num_items, transaction_id, value, visitor |